Mahindra MUV

Redefining Mobility for Modern Living

The Mahindra MUV aims to revolutionize urban commuting by offering a compact, sustainable, and versatile solution for solo adventurers. The aim is to create a distinctive and trend-setting vehicle that embodies the essence of modern urban living by focusing on the unique needs of the target audience.

As urban areas become denser with escalating parking scarcity and traffic congestion, the demand arises for a vehicle tailored to solo commuters, emphasizing convenience, versatility, and sustainability

Specifically crafted for dynamic individuals who embrace solo adventures—a rising trend among the younger, nature-loving generation. This vehicle caters to those who seek a flexible, all-terrain utility vehicle for their vibrant lifestyle, offering a versatile alternative to investing in a full-sized SUV

Mood board +

competitor study

Ideation